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Air France

KPI

Total impressions

+500K

Radio presence on rythme fm

1

Entries

5203

Engagements

+17K

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Air France wishes to associate its branding to gastronomy, culinary art and tableware.

BRIEFING

Advertiser

Air France

Goal

Notoriety content creation

Target

Quebecers

18-45 yo

Influencers

Lifestyle content creators and public personalities

Content

Photos & videos

Platforms

Instagram & radio

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A gastronomic experience with 2 stopover.

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STEP 1

Air France Business breakfast

An Air France flight attendant serves the influencers a business breakfast and also hands them a boarding pass to live a second gastronomic experience.

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STEP 2

Gastronomic Dinner with Air France

Influencers discover Les Bonnes Tables Air France, including a menu prepared by a European or Asian chef. Influencers give their community a chance to win a pair of tickets to Europe so they too can discover France, Portugal or Asia’s cultural and culinary dishes.

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Our influencers

Audrey Rivet

Jess Megan

Maude Jordan

Marie-Christine Proulx