AIR FRANCE
#LESBONNESTABLESAIRFRANCE
Client
AIR FRANCE
Air France has been a sponsor of Festival Montréal en Lumière for the past 15 years, showcasing and celebrating Montreal’s rich gastronomy scene through convivial festivities.
The Goal
Air France wishes to associate its branding to gastronomy, culinary art and tableware.
The Strategy
We gave public figures a gastronomic experience with 2 stopover.
INFLUENCER MARKETING
CREATIVE & CONTENT
STRATEGY
Air France Business breakfast 🥐
An Air France flight attendant serves the influencers a business breakfast and also hands them a boarding pass to live a second gastronomic experience.
STOPoVER 01
Influencers discover Les Bonnes Tables Air France, including a menu prepared by a European or Asian chef. Influencers give their community a chance to win a pair of tickets to Europe so they too can discover France, Portugal or Asia’s cultural and culinary dishes.
02 SToPOVER
IMPRESSIONS
RADIO PRESENCE ON RYTHME FM
ENTRIES
ENGAGEMENT RATE
+500k
1
5203
+17k
"We're thrilled to have worked with Clark Influence on this project. Due to this activation of influence marketing during the festival Montréal en Lumières, we have collected 5203 e-mails in our database."
Marie-Charlotte Dubé, Brand Specialist, Air France KLM
Stategie
Experiential marketing
Influence marketing
Digitale & radio amplification
INFLUENCERS
Audrey Rivet @audreyrivet
Jess Megan @jessmegan
Maude & Jordan @llesdeux
Marie-Christine Proulx @mariechristineproulx
CUISINIERS
Ola Claesson Auberge Saint Gabriel
Riccardo Bertolino Maison Boulud
João Dias Ferreira