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AIR FRANCE

#LESBONNESTABLESAIRFRANCE

Client
AIR FRANCE
Air France has been a sponsor of Festival Montréal en Lumière for the past 15 years,  showcasing and celebrating Montreal’s rich gastronomy scene through convivial festivities.
The Goal
Air France wishes to associate its branding to gastronomy, culinary art and tableware.
The Strategy
We gave public figures a gastronomic experience with 2 stopover.

INFLUENCER MARKETING 

CREATIVE & CONTENT 

STRATEGY

Air France Business breakfast 🥐

An Air France flight attendant serves the influencers a business breakfast and also hands them a boarding pass to live a second gastronomic experience.

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STOPoVER   01

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Influencers discover Les Bonnes Tables Air France, including a menu prepared by a European or Asian  chef. Influencers give their community a chance to win a pair of tickets to Europe so they too can discover France, Portugal or Asia’s cultural and culinary dishes.

02 SToPOVER

Gastronomic Dinner with Air France 🛫🍽️

  IMPRESSIONS
  RADIO PRESENCE ON RYTHME FM
ENTRIES
 ENGAGEMENT RATE
+500k
1
5203
+17k

"We're thrilled to have worked with Clark Influence on this project. Due to this activation of influence marketing during the festival Montréal en Lumières, we have collected 5203  e-mails in our database."

Marie-Charlotte Dubé, Brand Specialist, Air France KLM

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Stategie
Experiential marketing 
Influence marketing
Digitale & radio amplification
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INFLUENCERS

Audrey Rivet @audreyrivet
Jess Megan @jessmegan
Maude & Jordan @llesdeux
Marie-Christine Proulx @mariechristineproulx

CUISINIERS

Ola Claesson Auberge Saint Gabriel

Riccardo Bertolino Maison Boulud

João Dias Ferreira