Air France
KPI
Total impressions
+500K
Radio presence on rythme fm
1
Entries
5203
Engagements
+17K
Air France wishes to associate its branding to gastronomy, culinary art and tableware.
BRIEFING
Advertiser
Air France
Goal
Notoriety content creation
Target
Quebecers
18-45 yo
Influencers
Lifestyle content creators and public personalities
Content
Photos & videos
Platforms
Instagram & radio
A gastronomic experience with 2 stopover.
STEP 1
Air France Business breakfast
An Air France flight attendant serves the influencers a business breakfast and also hands them a boarding pass to live a second gastronomic experience.
STEP 2
Gastronomic Dinner with Air France
Influencers discover Les Bonnes Tables Air France, including a menu prepared by a European or Asian chef. Influencers give their community a chance to win a pair of tickets to Europe so they too can discover France, Portugal or Asia’s cultural and culinary dishes.
Our influencers