Jordan Trail
association (JTA)
Total impressions
1,25M
Contents
198
Global engagement rate
9,74%
Engagements
20 000
Now a trendy and popular destination, Jordan is a country of many mysteries in terms of its landscape. While Petra is inevitably a UNESCO World Heritage Site, the other seven regions of the country are no less impressive and steeped in history
BRIEFING
Advertiser
Jordan Trail association (JTA)
Goal
Awarness Consideration
Target
USA, Canada, UK, France Men and women Interests in culture and adventure travel
Influencers
4 mid travel influenceurs
Content
photos, videos, blog posts
Platforms
IG, blog, YouTube
To share its culture with the world, the Jordan Trail Association organizes an annual trail across Jordan from north to south. In order to communicate on this 40 days trail, the JTA has surrounded itself with Anorak Travel to communicate on this extraordinary experience.
A 2-step campaign
Step 01
Visit of Jordan
To share its culture with the world, the Jordan Trail Association organizes an annual trail across Jordan from north to south. In order to communicate on this 40 days trail, the JTA has surrounded itself with Anorak Travel to communicate on this extraordinary experience.
Step 02
#LifeChanging Experience
4 French and British influencers traveled to Jordan to discover the beauty the country has to offer. Each content creator was able to discover a specific region and walk for a week with the host organization.
