Consulate General of Spain - tourism section
KPI
Total impressions
652k
Reach
639k
Average Engagement Rate of Instagram Posts
11,2%
Contents
26
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The Eastern Townships is a region close to Montreal which offers various tourist stays. During the year 2022, Anorak Travel was able to support the Eastern Townships ATR on three seasonal influencer campaigns to promote its entire tourism offer.
BRIEFING
Advertiser
Consulate General of Spain - Tourspain
Goal
Promote Spanish gastronomy and culture on social networks.
Encourage Quebecers to
travel to Spain.
Target
Quebec 35 years old and over Interests in culture, gastronomy, gourmet travel and travel in Europe
Influencers
5 lifestyle and foodie influencers (including two couples)
Content
Pictures, videos
Platforms
IG and Facebook
#ATasteOfSpain #UnGoutDEspagne #WorldPaellaDay
To promote Spain as an attractive destination, especially for its unique gastronomy, 5 nanos/micros foodie and lifestyle influencers created different types of content. The concept was to create a gathering event with friends and/or family to make and enjoy a paella. The posts were all published around September 20th: World Paella Day #WorldPaellaDay!
The Eastern Townships have so much to offer that one campaign was not enough
STEP 1
Sending a tempting box
The 5 micro foodie and lifestyle influencers received a box containing different products to give them #ATasteOfSpain. In the box was also present a paella kit ready to be cooked.
STEP 2
Contents which give desire
For #WorldPaellaDay, they created reels, in-feed posts and stories around their preparations of their paellas, the Spanish specialty. They were then able to enjoy their meals with their loved ones in a moment of conviviality and sharing. The contents are more appetizing than each other and make you want to taste the local gastronomy.
STEP 3
Media amplification
Finally, the content of Gigi was amplified to the target audience and achieved over 600k impressions. This ensured maximum visibility for Spain.
Our influencers