After a difficult period for tourism players affected by a significant drop in traffic due to the pandemic, Fairmont Hotels wanted to encourage local tourism. The aim was to attract Quebecers to visit their own province and take advantage of its various tourist attractions.
Show the variety of hotels and different activities available at the 5 Fairmont hotels in Quebec: Montreal, Quebec City, Charlevoix, Montebello and Mont-Tremblant.
Encourage the Quebecois to stay at the Fairmont during the summer of 2020
To re-launch the 2020 summer season, we came up with a campaign focusing on the quality of stays at Fairmont hotels, the accessibility of the various holiday destinations in Quebec and the richness of their locations in terms of activities and opportunities to recover.
To do so, the agency teamed up with the actress Julie du Page and her husband Andrew Lapierre to produce a film that was released on the social networks of the Fairmont Group and the ambassador Julie du Page social media pages. The post included a code to get 30% off an upgraded room in order to quantify easily the impact of the campaign on the hotel sales.
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"I think the video and social publications made by the team will really inspire the Quebecois to visit us. Many Quebecois forget that Quebec's Fairmont Hotels attract travellers from all around the world, but remain first and foremost very accessible for all the Quebecois. The video is beautiful and the images really make people want to live a Fairmont experience," says Philippe Champagne, Regional Sales and Marketing Manager, Eastern Canada.
We came up with a custom content campaign based on Fairmont's objectives:
An institutional travel film to promote the Fairmont Hotels for the Canadian market.
Distribution of content on the different platforms of our influencers