Getaround France x Spring 2024
Total impressions
5,3 M
content created
36
organic interactions
27 075
organic engagement rate
on in-feed content
3,7 %
With the spring long weekends and summer approaching, everyone is looking for
the most efficient and appropriate way to travel. Getaround is using its influence
to promote the different ways in which people can use its service
BRIEFING
Target
Advertiser
Getaround France
Goal
Brand awareness: Position Getaround as the leading solution to mobility needs.
25/40 year olds, mainly in urban areas Owners (20%) and tenants (80%) Occasional travellers, people who don't own a car, who like to get away from it all, comfortable with the sharing economy, professionals.
Influencers
12 influencers (5 macro influencers / 7 middle influencers)
Content
Pictures, videos
Platforms
IG
STRATEGY
To establish confidence, remove obstacles, create preference and fidelity, we called on creators who already had an affinity for the Getaround service. Whether it was for a weekend getaway, a house move or even for professional use, the creators were able to demonstrate to their community that the platform can be adapted to all the uses. While the stories were designed to explain the advantages of using Getaround, the reels were much more inspirational and personal, so that the communities could fully identify with them. For optimum reach, some of the content was boosted.