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Getaround France x Spring 2024

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Total impressions 

5,3 M

content created

36

organic interactions

27 075

organic engagement rate
on in-feed content

3,7 %

With the spring long weekends and summer approaching, everyone is looking for
the most efficient and appropriate way to travel. Getaround is using its influence
to promote the different ways in which people can use its service

BRIEFING

Target

Advertiser

Getaround France

Goal

Brand awareness: Position Getaround as the leading solution to mobility needs.

25/40 year olds, mainly in urban areas Owners (20%) and tenants (80%) Occasional travellers, people who don't own a car, who like to get away from it all, comfortable with the sharing economy, professionals.

Influencers

12 influencers (5 macro influencers / 7 middle influencers)

Content

Pictures, videos

Platforms

IG

STRATEGY

To establish confidence, remove obstacles, create preference and fidelity, we called on creators who already had an affinity for the Getaround service. Whether it was for a weekend getaway, a house move or even for professional use, the creators were able to demonstrate to their community that the platform can be adapted to all the uses. While the stories were designed to explain the advantages of using Getaround, the reels were much more inspirational and personal, so that the communities could fully identify with them. For optimum reach, some of the content was boosted.

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Our influencers

Élisa, Max et Lily

Axelle Saint-Clair

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