Blog articles

In travel, specialization matters. Anorak Travel designs influencer campaigns built for destinations, airlines, and hospitality brands—mastering seasonality, cultural nuance, sustainability, and conversion from inspiration to booking.

At Anorak, we had the opportunity to test this potential during our recent business trip to the Eastern Townships.

The travel and tourism industry is constantly evolving, influenced by factors such as social and  several key trends have been identified, s

How to choose the right social media platforms for your marketing campaigns ? Social media has become an essential tool for businesses,...

Today, TikTok is a fully-fledged search engine for those (especially Gen-Z) looking for inspiration for their next destination.

We are well aware that the tourism industry is constantly evolving, and professionals in the sector are always seeking new opportunities...

The rise of digital nomads has created a unique opportunity for destinations to connect with a new type of traveler.

In today's digital age, influencer marketing has become a powerful tool for businesses to reach their target audience.

It will come as no surprise that influencer marketing is indispensable when it comes to tourism promotion. In the current digital age,...

We often say that animals are the best companions. For some influencers, this thought goes even further. Indeed, some of them do not...

According to a study conducted by Hootsuite and We Are Social, social media users now equate to 59.3 percent of the world’s total population