Blog articles

Anticipate the future of social media marketing. Discover the 2026 tourism trends: AI, social commerce, and niche influencers.

A travel influencer can transform your marketing. Discover the types of influencers, their impact, and the keys to a successful collaboration in Canada.

Create an effective travel marketing strategy on social media for your tourism business. Platform selection, content creation, and ROI.

Harness the power of a UGC creator to promote your business in Vancouver while strengthening trust and engagement.

Discover how influencer marketing for destinations is transforming tourism promotion on TikTok. Strategies, influencer selection, and ROI measurement.

Discover how to work with travel influencers to amplify your destination. Complete guide with strategies, selection, and ROI measurement.

One of the most effective ways to stay focused on Canada is influencer marketing. Thanks to detailed audience data we can now clearly identify creators whose followers are predominantly Canadian. This allows brands to invest with confidence and reach the exact profiles they are targeting. When it comes to the travel industry, we also know precisely who to partner with to inspire and convert.

The United States is one of the largest outbound travel markets in the world, making it a key territory for destinations, hotels, and tourism brands looking to drive real impact. In this landscape, influencers play a central role in shaping travel consideration and choice. US travel creators don’t just inspire, they influence where audiences go, how they book, and what experiences they prioritize. Understanding who these creators are and how they operate is now a strategic ad

If your goal is to inspire travelers from Texas, working with the right local influencers can make all the difference. Texas is a massive market, home to millions of residents with a strong appetite for travel, from weekend road trips to longer getaways across the US and beyond. Travel influencers based in the state have built highly engaged audiences, shaping what destinations, experiences, and activities Texan travelers consider.

In travel, specialization matters. Anorak Travel designs influencer campaigns built for destinations, airlines, and hospitality brands—mastering seasonality, cultural nuance, sustainability, and conversion from inspiration to booking.

At Anorak, we had the opportunity to test this potential during our recent business trip to the Eastern Townships.

The travel and tourism industry is constantly evolving, influenced by factors such as social and several key trends have been identified, s

How to choose the right social media platforms for your marketing campaigns ? Social media has become an essential tool for businesses, particularly in the travel industry, to connect with their target audience and drive engagement. However, with a diversity of social media platforms available, it's crucial to choose the right ones that align with your travel business objectives and your target. Selecting the most suitable platforms can significantly impact your marketing suc

Today, TikTok is a fully-fledged search engine for those (especially Gen-Z) looking for inspiration for their next destination.

We are well aware that the tourism industry is constantly evolving, and professionals in the sector are always seeking new opportunities to expand their businesses. Wherever they are in the world, tourism trade shows are essential events. Gathering key players in the industry, these shows facilitate international networking, idea sharing, and insights into tourism trends in the markets they operate (popular destinations, traveler habits, communications, and recommendations).

The rise of digital nomads has created a unique opportunity for destinations to connect with a new type of traveler.

In today's digital age, influencer marketing has become a powerful tool for businesses to reach their target audience.

It will come as no surprise that influencer marketing is indispensable when it comes to tourism promotion. In the current digital age, consumers find travel inspiration on social media, with 86% of them developing interest in a specific destination after seeing content on their Instagram feed (source : Passeport-Photo 2022 ). Whether you’re a travel destination, a hotel chain or an airline, content creators will know how best to make you shine on their social networks and how

We often say that animals are the best companions. For some influencers, this thought goes even further. Indeed, some of them do not choose to travel with friends or relatives, they rather choose to travel with their pet and even go so far as to create their own social networks for them. They make us discover their adventures and their journeys through magnificent pictures and videos on social. But why do some influencers put so much emphasis on their animal in their content?

According to a study conducted by Hootsuite and We Are Social, social media users now equate to 59.3 percent of the world’s total population