North America's Go-To Agency for Travel & Tourism Influencer Marketing

How Anorak Travel Became the Go-To Specialist for Tourism Boards, Airlines, and Hospitality Brands Across Four Continents

When Air France needed to showcase their premium gastronomy experience to Canadian travelers during the pandemic, they didn't turn to a general influencer marketing agency. When the Guadeloupe Tourism Board wanted to generate over 10 million impressions to educate North Americans about their paradise destination, they chose specialists. In both cases, they partnered with Anorak Travel – the only North American influencer marketing agency exclusively dedicated to the travel and tourism industry.

Why Tourism Brands Need Specialized Influencer Marketing

The travel industry faces unique challenges that generic marketing agencies simply don't understand. From navigating ever-changing travel restrictions to crafting culturally sensitive destination content, tourism marketing requires deep industry expertise that goes far beyond standard influencer partnerships.

Leader in the Niche

While major agencies may handle travel campaigns alongside their fashion, tech, and beauty clients, they lack the specialized knowledge that makes tourism campaigns truly effective. They might know how to execute an influencer campaign, but do they understand:

• The seasonal nature of destination marketing?

• How to work with tourism boards' budget constraints?

• The importance of sustainable tourism messaging?

• The complexities of international travel documentation?

• How to create content that converts browsers into bookers?

Anorak Travel does.

Meet Anorak Travel: Pure Tourism DNA

Founded with offices spanning four continents – Montreal, Toronto, Paris, and Chicago – Anorak Travel has built its entire business model around one simple truth: tourism marketing is different, and different requires specialists.

By the Numbers: Anorak's Tourism-First Approach

• 35+ projects exclusively in travel and tourism

• 18,540+ pieces of content created for destinations worldwide

• 267+ specialized travel influencers in their network

• 4 strategic offices positioned in key tourism markets

• 100% focus on travel, tourism, and hospitality
  

The Client Portfolio That Proves Specialization

Anorak's client roster reads like a who's who of the global tourism industry:

Tourism Boards & Destinations:

• Philippines Tourism Board

• Guadeloupe Tourism Board

• Martinique Tourism

• Spain Tourism

• Azores Tourism

• Jordan Tourism Board

• Office de Tourisme du Grand Reims

• Cantons de l'Est

Airlines & Aviation:

• Air France

• KLM

• Bombardier

• Montreal Airport (YUL)

Hospitality:

• Fairmont Hotels & Resorts

• Vogue Hotel Montreal

Travel Companies:

• Voyage Privé

This isn't a general agency dabbling in travel – this is tourism marketing specialization at its finest.

The Anorak Difference: What Tourism-First Really Means

1. Deep Industry Network

While general agencies might work with lifestyle influencers who occasionally travel, Anorak has cultivated relationships with content creators who live and breathe travel. Their network includes adventure travel specialists, luxury hospitality experts, sustainable tourism advocates, and cultural experience storytellers.

2. Understanding Tourism Seasonality

Anorak knows when to promote ski destinations (hint: not in July) and understands the booking windows for different types of travelers. They plan campaigns around shoulder seasons, peak periods, and recovery phases that general agencies wouldn't even consider.

3. Cultural Sensitivity & Authenticity

With offices across four continents, Anorak understands that promoting Jordan to Canadian travelers requires different messaging than attracting French visitors to Martinique. Cultural nuance isn't an afterthought – it's built into their campaign DNA.

4. Sustainable Tourism Expertise

As eco-conscious travel becomes increasingly important, Anorak has developed specialized expertise in promoting responsible tourism practices, working with destinations to highlight sustainable initiatives and eco-friendly experiences.

Case Study: How Specialization Delivers Results

The Guadeloupe Success Story

When the Guadeloupe Tourism Board needed to educate Canadian travelers about this Caribbean paradise, they faced a unique challenge: many Canadians weren't familiar with this French overseas territory.

The Challenge:

• Low awareness among Canadian travelers

• Need to highlight unique French-Caribbean culture

• Compete with better-known Caribbean destinations

• Generate bookings during competitive winter season

Anorak's Tourism-First Approach:

• Selected influencers with strong French-Canadian followings

• Focused on unique cultural experiences (not just beaches)

• Timed content for peak winter booking season

• Highlighted direct flights and accessibility

Results:

• 10+ million impressions

• Significant increase in destination awareness

• Measurable uptick in booking inquiries

• Content that educated rather than just inspired

This level of strategic tourism thinking is what separates specialists from generalists.

The Full-Service Tourism Marketing Ecosystem

Anorak doesn't just connect brands with influencers – they provide a complete tourism marketing ecosystem:

Strategic Services:

• Strategy & Analysis: Tourism-specific market research and campaign planning

• Influencer Marketing: Curated network of travel content creators

• Press Trips: Full-service media and influencer trip management

• Content Creation: Tourism-focused photography, videography, and storytelling
  

Activation Services:

• Influence Activation: Multi-platform campaign execution

• Community Management: Tourism-focused social media management

• Integrated Content Distribution: Cross-channel content strategy

• Eco-Conscious Tourism Expertise: Sustainable travel campaign development
  

Why Location Matters: The North American Advantage

While many travel marketing agencies are based in Europe or focus solely on domestic markets, Anorak's North American headquarters provides unique advantages:

Market Understanding

• Deep knowledge of North American travel behaviors

• Understanding of Canadian and US travel regulations

• Expertise in cross-border marketing complexities

• Cultural insights for attracting North American travelers
  

Time Zone Alignment

• Real-time campaign management for North American markets

• Immediate response to client needs and market changes

• Seamless coordination with North American media and influencers
  

Bilingual Capabilities

• Native French and English capabilities

• Cultural bridge between European destinations and North American travelers

• Specialized Quebec market expertise
  

The Future of Tourism Influencer Marketing

As the travel industry continues to evolve post-pandemic, the need for specialized expertise has never been greater. Travelers are more discerning, sustainability concerns are rising, and the digital landscape is increasingly complex.

Emerging Trends Anorak is Already Addressing:

• Sustainable Tourism: Partnerships with eco-conscious destinations and influencers

• Authentic Experiences: Moving beyond Instagram-perfect shots to real cultural immersion

• Multi-Platform Strategy: Leveraging TikTok, Instagram, YouTube, and emerging platforms

• Data-Driven Results: Advanced analytics specific to tourism conversion metrics
  

Client Testimonials: The Proof of Specialization

"I think the video and social posts made by the team will really inspire Quebecers to visit us. Many Quebecers forget that Fairmont Hotels & Resorts in Quebec City attracts travelers from all over the world, but remains very accessible to all Quebecers. The video is beautiful and the images really make people want to live a Fairmont experience."

Philippe Champagne, Regional Director of Sales and Marketing, Fairmont Hotels Canada

This testimonial highlights exactly what makes Anorak different – they understand the local market nuances that general agencies miss.

How to Work with Anorak Travel

Ideal Clients Include:

• Tourism boards and destination marketing organizations

• Airlines and aviation companies

• Hotels, resorts, and hospitality brands

• Travel technology companies

• Adventure and tour operators

• Cultural attractions and experiences
  

Service Approach:

1. Tourism DNA Analysis: Understanding your destination or brand's unique positioning

2. Market-Specific Strategy: Tailored approach based on target markets and traveler segments

3. Influencer Curation: Hand-selected creators with relevant travel audiences

4. Campaign Execution: Full-service management with tourism expertise

5. Performance Measurement: Tourism-specific KPIs and ROI analysis
   

The Bottom Line: Specialization Wins

In a world where every marketing agency claims to "do travel," Anorak Travel stands alone as the only North American agency that only does travel. This singular focus has created unmatched expertise, industry relationships, and results that general agencies simply cannot replicate.

When your success depends on converting inspiration into bookings, cultural sensitivity into authentic connections, and seasonal campaigns into year-round growth, you need more than an agency that "also does travel."

You need the agency that IS travel.

Ready to work with North America's only 100% dedicated travel and tourism influencer marketing agency? Contact Anorak Travel to discover how specialized expertise can transform your tourism marketing results.

Contact Anorak Travel:

• Global Offices: Montreal, Toronto, Paris, Chicago

• Website: anoraktravel.com