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Philippine Department

of Tourism

KPI

Impressions

+992K

Contents created

44

Engagement rate

7%

Story views

+105K

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For this campaign, Anorak called upon 6 Lifestyle/Travel influencers who had already travelled or lived in the Philippines. To show the beauty and richness of the destination, their mission was to dive into their memories and photo albums. Through static or dynamic publications (carousel, reels and stories), our influencers were able to share images of their trip to the Philippines. They took the opportunity to explain to their community why they likes the destination.

BRIEFING

Advertiser

Philippine Department of Tourism

Goal

Awareness

Target

Ontario / Quebec 25-45 yo / Travellers

Influencer

6 lifestyle/travel influencers

Content

Photos, videos

Platforms

Instagram, Facebook

#ItsMoreFunInThePhilippines

The Philippines is located in South East Asia in the Pacific Ocean and has more than 7000 islands.

A paradise for lovers of discovery, nature and water sports.

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It's more fun in Philippines

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STEP 1

Profile selection

After the pandemic, Tourism Philippines called on Anorak to promote their destination to Canadians in Quebec and Ontario in order to boost tourism and position the Philippines as a top destination in 2022. To do so, Anorak recruited 6 profiles of lifestyle and travel influencers who had already travelled to the Philippines before. The goal was to find consistent profiles that had existing photo albums and video images dedicated to the Philippines.

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STEP 2

Memory Content

To promote the destination while remaining in Canada, the selected influencers looked for their best shots to post on social media. The content was therefore diversified: Instagram carousel and Instagram Reel videos to show the beauty of the islands, the richness of the landscapes, the variety of activities available on site. Some contents were amplified on social media to increase trafic.

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STEP 3

An Instagram story quiz

Anorak also asked influencers to create an engaging Instagram story series. So the content creators shared a quiz with various questions about the culture, history and geography of the Philippines. A good way to get the audience's attention and engagement in a fun way.

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Our influencers

The Globe Wanderers

Brett Anderson

Diana Gabra

Charlie-Eve Laroche

Alexandra Brisson Roy

Guillaume Duranceau Thibert