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One of the most effective ways to stay focused on Canada is influencer marketing. Thanks to detailed audience data we can now clearly identify creators whose followers are predominantly Canadian. This allows brands to invest with confidence and reach the exact profiles they are targeting. When it comes to the travel industry, we also know precisely who to partner with to inspire and convert.

It will come as no surprise that influencer marketing is indispensable when it comes to tourism promotion. In the current digital age, consumers find travel inspiration on social media, with 86% of them developing interest in a specific destination after seeing content on their Instagram feed (source : Passeport-Photo 2022 ). Whether you’re a travel destination, a hotel chain or an airline, content creators will know how best to make you shine on their social networks and how