ATC - Agence du tourisme de la Corse
Organic impressions (4 months on META FR accounts)
1.8M
Audience growth
Over 772% growth in audience across all accounts
Average engagement rate across all accounts
4%
Content published
(Dec-March)
487
Since December 2024, Clark Influence manages the Corsica Tourism Agency’s social media strategy, promoting the island across French, English, and Italian markets with engaging content on Instagram, Facebook, LinkedIn, and TikTok.
BRIEFING
Advertiser
ATC - Agence du tourisme de la Corse
Goal
Boosting Corsica's appeal year-round by highlighting off-season activities. Strengthening its international presence by showcasing its landscapes and cultural heritage, beyond major tourist sites.
Target
Market:
UK, France, Italy.
Target audiences:
Millennials / DINKs
Gen Z
Families
55+ Seniors
Sports enthusiasts
Business tourism
Influencers
5 UGC creators selected to create content"
Content
Photos, Videos, Stories
Platforms
Instagram, TikTok Facebook, Linkedin
Building a cohesive and distinctive visual identity, integrating UGC creators into the content strategy with clear briefs to produce authentic and engaging content that showcases the destination.