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Visit Azores x Sata

Azores Airlines

KPI

Impressions

+1,7M

Contents created

+280

Engagement rate

8,89%

Engagements

+37K

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The Azores is an archipelago that is still relatively unknown, but it is determined to become a key destination for the French, particularly thanks to its direct flights from Paris with Sata Azores Airlines. That's why Anorak Travel called 3 couples of travel influencers in order to help them discover what the Azores archipelago really is! 

BRIEFING

Advertiser

VIsit Azores X Sata Azores Airlines

Goal

Awareness and consideration of the destination 

Influencers

Content

Travelers

Globetrotters

Photos, videos, blog articles and exclusive contents

Target

Men and women 25-45 yo Couple, friends, family (no children too young), comfortable with discovery travel, curious

Platforms

Instagram, blog

In the spring of 2022, in collaboration with the Azores Tourist Board, Anorak has put together 8-day trips for each of the influencers. 3 unique trips to Sao Miguel to discover the cultural richness and diversity of the Azores.

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A 3-step campaign

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STEP 1

Before trip, some teasing stories

Before leaving, the influencers shared or made their community guess the destination thanks to clues slipped into the stories but also educational information about the Azores.

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STEP 2

During the trip, an overview of Sao Miguel

For each of the activities, a series of stories was created in which the influencer was able to present the partner, but also their recommendations, impressions and emotions, almost live. Their journeys mixed nautical and land activities, gastronomy and culture, in order to have a more global view of the island of Sao Miguel.

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STEP 3

Come back in France and give away

Return to France On their returning home, the couples recalled specific moments of their stay through reels, posts and blog articles to share their travel itineraries with their subscribers.

 

Give Away The trip ended with competitions from the 3 influencers. Airline tickets, overnight stays, land and water activities, a bottle of gin, subscribers tried their luck to win one of these great prizes: nothing better to discover the island from its best angle.

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Our influencers

Xavier et Caroline