Blog articles

The United States is one of the largest outbound travel markets in the world, making it a key territory for destinations, hotels, and tourism brands looking to drive real impact. In this landscape, influencers play a central role in shaping travel consideration and choice. US travel creators don’t just inspire, they influence where audiences go, how they book, and what experiences they prioritize. Understanding who these creators are and how they operate is now a strategic ad

At Anorak, we had the opportunity to test this potential during our recent business trip to the Eastern Townships.

According to a study conducted by Hootsuite and We Are Social, social media users now equate to 59.3 percent of the world’s total population