Blog articles

The travel and tourism industry is constantly evolving, influenced by factors such as social and  several key trends have been identified, s

It will come as no surprise that influencer marketing is indispensable when it comes to tourism promotion. In the current digital age, consumers find travel inspiration on social media, with 86% of them developing interest in a specific destination after seeing content on their Instagram feed (source : Passeport-Photo 2022 ). Whether you’re a travel destination, a hotel chain or an airline, content creators will know how best to make you shine on their social networks and how

According to a study conducted by Hootsuite and We Are Social, social media users now equate to 59.3 percent of the world’s total population