CTIG - Comité du Tourisme des Îles de Guadeloupe
Overall impressions
(in 5 months)
25.9 M
Audience growth
Over 5.9k followers on the FR Instagram account in 5 months
More than 295% growth across all accounts in 5 months
Average engagement rate
on META
4 %
Content Created
(5 months: Nov-Mar)
377
Since November 2024, Clark Influence has been managing the social media strategy for the Guadeloupe Tourism Board (CTIG) to promote the archipelago across the French, US, Canadian, and German markets. This includes managing Instagram, Facebook, and TikTok accounts, as well as a paid strategy to boost engagement and reach a targeted audience.
BRIEFING
Advertiser
CTIG - Comité du Tourisme des Îles de Guadeloupe
Goal
Conversion: Turning the audience into actual visitors, supporting tourism growth.
Awareness: Increasing visibility of the Guadeloupe Islands with tailored content and a targeted paid media strategy.
Engagement: Driving interaction with creative content.
Target
Market:
United States
Canada
France
Germany
Target Audiences:
Millenials / DINKs
Families
Sports enthusiasts and adventurers
Culture and exploration enthusiasts
Influencers
8 UGC creators engaged to create content
Content
Photos, Vidéos, Stories
Platforms
Instagram, TikTok Facebook
Guadeloupe Islands' social media strategy combines a strong visual identity, organic and paid UGC content, and a paid media strategy to boost awareness, generate traffic and develop the community.