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Fairmont Hotels & Resorts

KPI

Total impressions

+26K

Engagement rate

3,48%

Sales generated in 24h

15 250$

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After a difficult period for tourism players affected by a significant drop in traffic due to the pandemic, Fairmont Hotels wanted to encourage local tourism. The aim was to attract Quebecers to visit their own province and take advantage of its various tourist attractions.

BRIEFING

Advertiser

Fairmont

Goal

Awareness 

Sales

Target

Quebec

25-35 yo

Influencer

Content

1 public figure

Photos & videos

Platforms

Instagram, Facebook, Youtube

To relaunch the 2020 summer season, we have imagined a campaign emphasizing the quality of stays at the Fairmont, the accessibility of the various vacation destinations in Quebec, and the richness of their locations in terms of activities and opportunities to recharge your batteries. the agency teamed up with the actress Julie du Page and her husband Andrew Lapierre to produce a film that was released on the social networks of the Fairmont Group and the ambassador Julie du Page social media pages. The post included a code to get 30% off an upgraded room in order to quantify easily the impact of the campaign on the hotel sales.

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A 3-step campaign

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STEP 1

Institutional travel film

An institutional travel film has been produced to promote the Fairmont Hotels for the Canadian market.

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STEP 2

Diffusion social media

Distribution of content on the different platforms of our influencer, especially Instagram and Facebook

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STEP 3

Promo Code

Creation of a promo code for the audience of Julie du Page to encourage them to reserve their experience to the different Fairmont establishments in Quebec!

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Our influencer

Julie Du Page