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Fairmont Hotels & Resorts - Anorak

Fairmont Hotels & Resorts

Total impressions


Logo Fairmont

Engagement rate


Sales generated in 24h

15 250$

After a difficult period for tourism players affected by a significant drop in traffic due to the pandemic, Fairmont Hotels wanted to encourage local tourism. The aim was to attract Quebecers to visit their own province and take advantage of its various tourist attractions.









25-35 yo



1 public figure

Photos & videos


Instagram, Facebook, Youtube

To relaunch the 2020 summer season, we have imagined a campaign emphasizing the quality of stays at the Fairmont, the accessibility of the various vacation destinations in Quebec, and the richness of their locations in terms of activities and opportunities to recharge your batteries. the agency teamed up with the actress Julie du Page and her husband Andrew Lapierre to produce a film that was released on the social networks of the Fairmont Group and the ambassador Julie du Page social media pages. The post included a code to get 30% off an upgraded room in order to quantify easily the impact of the campaign on the hotel sales.

Our Services

Our Services - Anorak - Agency travel

Step 01
Institutional travel film

Step 01 Institutional travel film

An institutional travel film has been produced to promote the Fairmont Hotels for the Canadian market.

Step 02
Diffusion social media

Step 02 Diffusion social media

Distribution of content on the different platforms of our influencer, especially Instagram and Facebook

Step 03
Promo Code

Step 03 Promo Code

Creation of a promo code for the audience of Julie du Page to encourage them to reserve their experience to the different Fairmont establishments in Quebec!

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Our influencer

Julie Du Page

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