Fairmont Hotels & Resorts
Total impressions
+75K
Engagement rate
3,48%
Sales generated in 24h
15 250$
After a difficult period for tourism players affected by a significant drop in traffic due to the pandemic, Fairmont Hotels wanted to encourage local tourism. The aim was to attract Quebecers to visit their own province and take advantage of its various tourist attractions.
BRIEFING
Advertiser
Fairmont
Goal
Awareness
Sales
Target
Quebec
25-35 yo
Influencer
Content
1 public figure
Photos & videos
Platforms
Instagram, Facebook, Youtube
To relaunch the 2020 summer season, we have imagined a campaign emphasizing the quality of stays at the Fairmont, the accessibility of the various vacation destinations in Quebec, and the richness of their locations in terms of activities and opportunities to recharge your batteries. the agency teamed up with the actress Julie du Page and her husband Andrew Lapierre to produce a film that was released on the social networks of the Fairmont Group and the ambassador Julie du Page social media pages. The post included a code to get 30% off an upgraded room in order to quantify easily the impact of the campaign on the hotel sales.
Our Services
Step 01
Institutional travel film
An institutional travel film has been produced to promote the Fairmont Hotels for the Canadian market.
Step 02
Diffusion social media
Distribution of content on the different platforms of our influencer, especially Instagram and Facebook
Step 03
Promo Code
Creation of a promo code for the audience of Julie du Page to encourage them to reserve their experience to the different Fairmont establishments in Quebec!
