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The islands of Guadeloupe

KPI

Total impressions

+10M

Engagement rate on in-feed content

9,20%

Views on Instagram stories

+4,7M

Engagement

+310K

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We wanted to show how fun, original and diverse it is to travel to Guadeloupe. ​We organized a trip with a perfect balance between traditions (Creole culture, gwoka, authentic landscape, wooden "kaz", colonial dwellings, ancestral manufacture of agricultural rum, kasav, traditional dishes, carnival) and modernity (memorial act, trails, hiking, green tourism, trekking, water sports, seaplane). 

BRIEFING

Advertiser

Comité du Tourisme des Iles de Guadeloupe

Goal

Notoriety

Content creation

Target

Quebecers

18-45 yo

Influencers

3 influencers travel/lifestyle, 1 photograph and 1 videast

Content

Pictures, videos, blog article

Platforms

Instagram, Youtube, blog, exclusive content

Introduce the islands of Guadeloupe to the Quebec market. ​Create aesthetic, engaging and inspiring contents to seduce the Quebecers and attract them to Guadeloupe.

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A 4-step campaign

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STEP 1

Institutional travel film

An institutional travel film to promote the Guadeloupe Islands to North American and French audiences

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STEP 2

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STEP 3

100 HD photos

More than 100 HD photos, including aerial shots of the emblematic places of Guadeloupe.

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Travel vlogs

Travel vlogs showing the diversity of landscapes and activities in the islands of Guadeloupe.

STEP 4

Contents displayed

Contents displayed in a tourism event in Toronto with a printed brochures featuring the influencers' contents.

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Nos influenceurs

Lucie Rhéaume Gonzalez

Catherine Paquin

Cindy Cournoyer

David Maman

Grain