The islands of Guadeloupe
KPI
Total impressions
+10M
Engagement rate on in-feed content
9,20%
Views on Instagram stories
+4,7M
Engagement
+310K
We wanted to show how fun, original and diverse it is to travel to Guadeloupe. We organized a trip with a perfect balance between traditions (Creole culture, gwoka, authentic landscape, wooden "kaz", colonial dwellings, ancestral manufacture of agricultural rum, kasav, traditional dishes, carnival) and modernity (memorial act, trails, hiking, green tourism, trekking, water sports, seaplane).
BRIEFING
Advertiser
Comité du Tourisme des Iles de Guadeloupe
Goal
Notoriety
Content creation
Target
Quebecers
18-45 yo
Influencers
3 influencers travel/lifestyle, 1 photograph and 1 videast
Content
Pictures, videos, blog article
Platforms
Instagram, Youtube, blog, exclusive content
Introduce the islands of Guadeloupe to the Quebec market. Create aesthetic, engaging and inspiring contents to seduce the Quebecers and attract them to Guadeloupe.
A 4-step campaign
STEP 1
Institutional travel film
An institutional travel film to promote the Guadeloupe Islands to North American and French audiences
STEP 2
STEP 3
100 HD photos
More than 100 HD photos, including aerial shots of the emblematic places of Guadeloupe.
Travel vlogs
Travel vlogs showing the diversity of landscapes and activities in the islands of Guadeloupe.
STEP 4
Contents displayed
Contents displayed in a tourism event in Toronto with a printed brochures featuring the influencers' contents.
Nos influenceurs
Grain