#VISITELESÎLESDEGUADELOUPE
Guadeloupe Islands
A destination that is unknown to the Quebecers and that is not among the choices of priority destinations in the south.
GUADELOUPE ISLANDS
Client
The Goal
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Introduce the islands of Guadeloupe to the Quebec market.
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Create aesthetic, engaging and inspiring contents to seduce the Quebecers and attract them to Guadeloupe.
The Strategy
INFLUENCER MARKETING
CREATIVE & CONTENT
STRATEGY
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We wanted to show how fun, original and diverse it is to travel to Guadeloupe.
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We organized a trip with a perfect balance between traditions (Creole culture, gwoka, authentic landscape, wooden "kaz", colonial dwellings, ancestral manufacture of agricultural rum, kasav, traditional dishes, carnival) and modernity (memorial act, trails, hiking, green tourism, trekking, water sports, seaplane).
10M
TOTAL IMPRESSIONS
9,2%
ENGAGEMENT RATE
4,7M
VIEWS ON IG STORIES
Production team & travel content creators
We decided to bring together a production team and public figures (travel videographer, travel photographer, influencers) to promote the destination.
We came up with a diversified content strategy:
01
An institutional travel film to promote the Guadeloupe Islands to North American and French audiences
Travel vlogs showing the diversity of landscapes and activities in the islands of Guadeloupe.
02
+125K VUES
More than 100 HD photos, including aerial shots of the emblematic places of Guadeloupe.
03
04
Travel vlogs showing the diversity of landscapes and activities in the islands of Guadeloupe.
+20K FOLLOWERS
Contents displayed in a tourism event in Toronto with a printed brochures featuring the influencers' contents.
