Jordan Trail
association (JTA)

Total impressions

1,25M

Global engagement rate

9,74%

Engagements

20 000

Now a trendy and popular destination, Jordan is a country of many mysteries in terms of its landscape. While Petra is inevitably a UNESCO World Heritage Site, the other seven regions of the country are no less impressive and steeped in history

BRIEFING

Advertiser

Jordan Trail association (JTA)

Goal

Awarness Consideration

Target

USA, Canada, UK, France Men and women Interests in culture and adventure travel

Influencers

4 mid travel influenceurs

Content

photos, videos, blog posts

Platforms

IG, blog, YouTube

To share its culture with the world, the Jordan Trail Association organizes an annual trail across Jordan from north to south. In order to communicate on this 40 days trail, the JTA has surrounded itself with Anorak Travel to communicate on this extraordinary experience.

A 2-step campaign

Desert landscape with mountains in the background, a beautiful scenic view.

Step 01

Visit of Jordan

Camel walking across the desert landscape, mountains in the background, Jordan scenery.

To share its culture with the world, the Jordan Trail Association organizes an annual trail across Jordan from north to south. In order to communicate on this 40 days trail, the JTA has surrounded itself with Anorak Travel to communicate on this extraordinary experience.

Step 02

#LifeChanging Experience

Smiling man wearing traditional clothes stands on a mountain with a sunset backdrop.

4 French and British influencers traveled to Jordan to discover the beauty the country has to offer. Each content creator was able to discover a specific region and walk for a week with the host organization.