Tourisme Laurentides commissioned Anorak to promote skiing in the Laurentians to the BIPOC community, which is not very familiar with the world of skiing. To do this, 2 influencers from this same community were sent on a short stay in the Laurentians to discover the world of skiing.
Working on the awareness and curiosity of the target audience towards the Laurentians region through the creation of high-quality content and the organization of skiing getaways
BIPOC communities in the Greater Montreal
2 lifestyle influencers from
the BIPOC community
Pictures and videos
Instagram and TikTok
2 influencers going to a 2-days trip in the Laurentides to discover skiing.