The Laurentians
Total Impressions
+500K
Reach
+360K
Engagement rate
6,2%
Content generated
50
Tourisme Laurentides commissioned Anorak to promote skiing in the Laurentians to the BIPOC community, which is not very familiar with the world of skiing. To do this, 2 influencers from this same community were sent on a short stay in the Laurentians to discover the world of skiing.
BRIEFING
Advertiser
Tourisme Laurentides
Goal
Working on the awareness and curiosity of the target audience towards the Laurentians region through the creation of high-quality content and the organization of skiing getaways
Target
BIPOC communities in the Greater Montreal
Influencers
2 lifestyle influencers from
the BIPOC community
Content
Pictures and videos
Platforms
Instagram and TikTok
#ToujoursLaurentides
2 influencers going to a 2-days trip in the Laurentides to discover skiing.
Toujours Laurentides
Step 01
Follow the influencers in real time through stories during their stay.
Step 02
Summary of the stays
Our influencers
Greg Basquiat
Stevens Dorcelus
Ines Lalouad