The Laurentians

Total Impressions

+500K

Reach

+360K

Engagement rate

6,2%

Content generated

Tourisme Laurentides commissioned Anorak to promote skiing in the Laurentians to the BIPOC community, which is not very familiar with the world of skiing. To do this, 2 influencers from this same community were sent on a short stay in the Laurentians to discover the world of skiing.

BRIEFING

Advertiser

Tourisme Laurentides

Goal

Working on the awareness and curiosity of the target audience towards the Laurentians region through the creation of high-quality content and the organization of skiing getaways

Target

BIPOC communities in the Greater Montreal

Influencers

2 lifestyle influencers from

the BIPOC community

Content

Pictures and videos

Platforms

Instagram and TikTok

#ToujoursLaurentides

2 influencers going to a 2-days trip in the Laurentides to discover skiing.

Toujours Laurentides

Step 01
Follow the influencers in real time through stories during their stay.

Step 02
Summary of the stays

Our influencers