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Martinique Tourism Authority 

KPI

Impressions

+264K

Contents created

90

Swipe-up

3,244

Total reach

+260K

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Martinique is without a doubt a dream destination! Anorak takes you there through two influence campaigns: first, the 14th edition of the Martinique Gourmande Festival (Facebook live event, shipment of tasting boxes, festival) and second, the launch of the Meet Martinique podcast. A great way to travel without leaving Quebec!

BRIEFING

Advertiser

Martinique Tourism Authority

Goal

Notoriety of the destination in Quebec

Target

Women, Men, Gen Y, Traveler, Foodie, Adventurer

Quebec

Influencers

Traveler, Foodie, Adventurer, Family

Content

Photos, videos, blog articles

Platforms

Instagram, Facebook, Spotify

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Promote Martinique in Quebec

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STEP 1

Spread the word about the 

Martinique Gourmande festival

3 ambassadors and 15 content creators received boxes with the flavours of Martinique (full menu and rum kit), to participate in the Facebook Live / culinary workshop with Jérémie Jean-Baptiste alongside the blog Tastet. 3 ambassadors were able to promote the contest organized by Martinique Gourmande and enjoy the closing party of the festival.

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STEP 2

Promote the podcast

The podcast available on all listening platforms was shared via Instagram stories by the ambassadors in order to increase the knowledge of future travellers about Martinique.

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Our influencers

Jessie Nadeau

Benjamin Rochette

Manon Lapierre

Blog Tastet