Machu Picchu, majestic mountain with cloudy sky, green grass field, travel destination.

Promperú Canada

Global Impressions

1.7M

Reach

1.2M

Overall ER

6.11%

Content generated

128

Promperú Canada called on Anorak to help them organize an influencer trip to promote Peru's hidden gems and position themselves as a reference destination for Canadians.

BRIEFING

Advertiser

Promperú - Canada

Goal

Awareness

Target

Canadian travel lovers 25-55 yo

Influencers

2 content creators

Content

Pictures, videos, blog articles

Platforms

IG, tiktok, blog

Peru's hidden treasures through the eyes of Canadian influencers.

Colorful Rainbow Mountain with layered hues and a cloudy sky landscape in Peru.

For this special trip, Anorak called on Julia Weber and Travel Mowgly, both travel specialists, to capture and share Peru's cultural, historical and natural treasures.

Step 1
A complet journey

Cityscape with a cathedral, mountains in the distance and a clear blue sky

During these 8 days of travel, the influencers enjoyed the cultural richness and discovered the historic centers of Lima and Arequipa. The trip then moved on to more remote regions: the Ica Valley, the Colca Canyon, Puno and Lake Titicaca.

Step 2
A diversified content strategy

Lit-up tent at night under starry sky, adventure and travel concept.

During the trip, the influencers shared Instagram stories, enabling their community to experience the trip virtually. Reels and TikTok videos, as well as photo carousels, were published on their own channels and on the Promperú account. This content allowed the audience to discover Peruvian culture, history, heritage, nature and landscapes. The campaign also featured luxury hotels, gourmet restaurants and favorite addresses to inspire future travelers. Julia Weber also wrote an article on her blog summarizing the itinerary and her tips for traveling in Peru.

Step 3
Visibility and

engagement

Two vicuñas graze in the expansive desert landscape with a distant mountain.

To increase the campaign's visibility, Anorak amplified certain content to reach an audience beyond the influencer community, targeting people likely to visit Peru. Thanks to the social media channels and the notoriety of the influencers, the campaign generated strong interest, with an average engagement rate of 6.11%, with some content exceeding 14%. The 128 pieces of content generated over 1.7 million impressions and reached more than 1.4 million people. The authentic stories and immersive content shared by influencers created a strong emotional connection with future travelers.