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A campaign to support Quebecers to discover Spanish culture and gastronomy. Une campagne pour encourager les Québecois à découvrir la culture et la gastronomie espagnole.
Consulate General of Spain - Tourspain
Promote Spanish gastronomy and culture on social networks.
Encourage Quebecers to
travel to Spain.
Quebec 35 years old and over Interests in culture, gastronomy, gourmet travel and travel in Europe
5 lifestyle and foodie influencers (including two couples)
IG and Facebook
#ATasteOfSpain #UnGoutDEspagne #WorldPaellaDay
To promote Spain as an attractive destination, especially for its unique gastronomy, 5 nanos/micros foodie and lifestyle influencers created different types of content. The concept was to create a gathering event with friends and/or family to make and enjoy a paella. The posts were all published around September 20th: World Paella Day #WorldPaellaDay!
Sending a tempting box
The 5 micro foodie and lifestyle influencers received a box containing different products to give them #ATasteOfSpain. In the box was also present a paella kit ready to be cooked.
Contents which give desire
For #WorldPaellaDay, they created reels, in-feed posts and stories around their preparations of their paellas, the Spanish specialty. They were then able to enjoy their meals with their loved ones in a moment of conviviality and sharing. The contents are more appetizing than each other and make you want to taste the local gastronomy.
Finally, the content of Gigi was amplified to the target audience and achieved over 600k impressions. This ensured maximum visibility for Spain.