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Vogue

Hotel Montreal

KPI

Total impressions

+1,1M

Contents created

+460

Engagement rate

10,7%

Additionnal followers on IG

x 5

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The Vogue Hotel Montreal has mandated Anorak Travel to increase awareness of the establishment in Quebec and create exclusive content. Recently taken over by the Hilton Group for its Curio collection, the Vogue Hotel Montreal invited 7 influencers to (re)discover the beautiful city of Montreal for a weekend. A single watchword: #LiveYourCuriosity.

BRIEFING

Advertiser

Vogue Hotel Montreal

Goal

Awareness

Content creation

Additionnal followers on IG

Target

Quebecers

25 - 45 yo

Influencers

6 creators: Photograph, Urban Creative, Young family, Business, Aventure

Content

Photos, videos, blog article

Platforms

Instagram, Facebook, blog, Youtube

#LiveYourCuriosity

We've selected 7 influencers to (re)discover the beautiful city of Montreal for a weekend. A campaign run at a specific timing, just when Canadians are ready to travel again. A single watchword: #LiveYourCuriosity.

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Live your curiosity

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STEP 1

Invitation of the influencers 

6 influencers received a special invite from the Hotel Vogue Montreal to live their curiosity in different ways: #LIVEyourcuriosity with the hotel stay, #EXPLOREyourcuriosity with a guide of Montreal made by the concierge, #EXPERIENCEyourcuriosity thanks to a pass for a unique activity in town and #TASTEyourcuriosity at the delicious restaurant of the hotel.

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STEP 2

Their stay at the hotel

During their stay at the hotel, the content creators lived a unique and personnalized experience with the 4 pillars of the campaign : Live, Eat, Explore, Experience Your Curiosity. Through IG stories and divers in-feed posts they immersed their audience in the hidden face of Montreal.

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STEP 3

Giveaway after their stay

After each stay, the content creators shared a in-feed content with a giveaway to offer the experience to one subscriber. It allows the acquisition of more than 1,600 subscribers on the Hotel Vogue Montreal account and more than 3,000 participations to the giveaways.

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Our influencers

Tiffany Lai

Bertrand Exertier

Catherine Gosselin

Caterine Beaudoin

Emilia Guigère

Virginie Pilotte