Wonderful
Copenhagen
Content creators
2
Total impressions
3,4M
Engagement rate on in-feed posts
10,40%
Total engagements
123K
Wonderful Copenhagen approached Clark Influence to reinforce Copenhagen's image as an eco-responsible destination among sustainability-conscious travelers, while informing tourists about the “CopenPay” initiative and its eco-friendly activities.
BRIEFING
Advertiser
Wonderful Copenhagen
Goal
Awareness and behaviour
Target
Sustainability-conscious travelers such as :
The eco-responsible - traveler
The Curious Urban - millennial
The Eco-minded - gen Z traveler
Influencers
2 content creators :
- 1 French
- 1 Italian
Content
videos, photos
Platforms
CopenPay Summer 2024
CopenPay encourages tourists to take part in eco-friendly activities by offering them free access to various Copenhagen attractions.
The initiative, launched by Wonderful Copenhagen, promotes sustainable actions by enabling participants to enjoy a range of enriching experiences. For example, those who join a waste collection activity in a kayak receive a free ride in the same kayak, while those who travel by bike or public transport to visit a museum get free access to it.
Travel and discovery of CopenPay
The two creators had the opportunity to visit Copenhagen and experience CopenPay's various activities, which they then highlighted in their various content. They were free to create their own content, in line with their editorial line and to appeal to their respective communities.
