Montréal-Trudeau International Airport
KPI
Total impressions
+820k
Influenceurs involved*
12
Social media used
3
*Project stopped because of covid
To show the different services and shops of YUL, Lucie Rhéaume & Sonia Zarbatany showed to their community how their trip started directly at YUL airport.
BRIEFING
Advertiser
Montréal-Trudeau International Airport
Goal
Awareness, content creation and growing the community
Target
Quebecers 20-50 yo
Influencer
Content
2 travel influencers
Photos & videos
Platforms
Instagram, facebook, youtube
Your trip starts at YUL Airport.
STEP 1
Airport services
Airport services (Secure Xpress and Parking Étagé) Sonia Zarbatany shows her audience how parking is ideal for getaways and business trips while Lucie Rhéaume explains the advantages of SecureXpress offered for domestic and international flights which allows passengers to benefit from an express passage to security by avoiding the queue.
STEP 2
Airport shops
The airport shops (Tristan and Löle) Sonia Zarbatany chooses an outfit at Tristan for a business trip and Lucie Rhéaume asks her community to help her choose the colour of her Löle jacket for her family's trip to the Jordanian desert.
STEP 3
Airport restaurants
The airport restaurants (RYU and Bistrot Montréal Trudeau and Archibald) Whether you are a vegetarian or a meat lover, there is something for every culinary taste at the Montreal airport.
