Montréal-Trudeau International Airport

KPI

Total impressions

+820k

Influenceurs involved*

12

Social media used

3

*Project stopped because of covid

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To show the different services and shops of YUL, Lucie Rhéaume & Sonia Zarbatany showed to their community how their trip started directly at YUL airport.

BRIEFING

Advertiser

Montréal-Trudeau International Airport

Goal

Awareness, content creation and growing the community

Target

Quebecers 20-50 yo

Influencer

Content

2 travel influencers

Photos & videos

Platforms

Instagram, facebook, youtube

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Your trip starts at YUL Airport.

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STEP 1

Airport services

Airport services (Secure Xpress and Parking Étagé) Sonia Zarbatany shows her audience how parking is ideal for getaways and business trips while Lucie Rhéaume explains the advantages of SecureXpress offered for domestic and international flights which allows passengers to benefit from an express passage to security by avoiding the queue.

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STEP 2

Airport shops

The airport shops (Tristan and Löle) Sonia Zarbatany chooses an outfit at Tristan for a business trip and Lucie Rhéaume asks her community to help her choose the colour of her Löle jacket for her family's trip to the Jordanian desert.

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STEP 3

Airport restaurants

The airport restaurants (RYU and Bistrot Montréal Trudeau and Archibald) Whether you are a vegetarian or a meat lover, there is something for every culinary taste at the Montreal airport.

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Our influencers

Lucie Rhéaume

Sonia Zarbatany