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At Anorak, we had the opportunity to test this potential during our recent business trip to the Eastern Townships.

The travel and tourism industry is constantly evolving, influenced by factors such as social and  several key trends have been identified, s

How to choose the right social media platforms for your marketing campaigns ? Social media has become an essential tool for businesses, particularly in the travel industry, to connect with their target audience and drive engagement. However, with a diversity of social media platforms available, it's crucial to choose the right ones that align with your travel business objectives and your target. Selecting the most suitable platforms can significantly impact your marketing suc

It will come as no surprise that influencer marketing is indispensable when it comes to tourism promotion. In the current digital age, consumers find travel inspiration on social media, with 86% of them developing interest in a specific destination after seeing content on their Instagram feed (source : Passeport-Photo 2022 ). Whether you’re a travel destination, a hotel chain or an airline, content creators will know how best to make you shine on their social networks and how

We often say that animals are the best companions. For some influencers, this thought goes even further. Indeed, some of them do not choose to travel with friends or relatives, they rather choose to travel with their pet and even go so far as to create their own social networks for them. They make us discover their adventures and their journeys through magnificent pictures and videos on social. But why do some influencers put so much emphasis on their animal in their content?

According to a study conducted by Hootsuite and We Are Social, social media users now equate to 59.3 percent of the world’s total population